The man behind two Beatport number ones in a single year just told the industry he is done renting space in other people's empires. Mau P, real name Maurits Westveen, used an Instagram carousel in early January 2026 to lay out the plan: "in 2026 I will give the world: album, a label, a clothing line." The label has a name that fits him exactly, Baddest Behaviour Records.

This is the Amsterdam producer who broke out in 2022 with "Drugs From Amsterdam," a track now sitting near 300 million streams, then spent 2025 stacking hits like "The Less I Know The Better" and "Tesla." Tech house's loudest current name is now building the rails he releases on.

What is Mau P actually launching?

Three things, all owned. Baddest Behaviour Records is the centrepiece: an artist-run imprint that hands him the release pipeline instead of leasing it. Alongside it, a debut album and a clothing line under the same Baddest Behaviour banner.

He has been candid that none of it is finished. By his own account the label is a work in progress, the clothing line has not started, and the album is "still very rough," though he says he knows the direction. That honesty matters more than a polished press cycle: it tells you this is a real build, not a logo slapped on a distribution deal.

Why does an album matter for a singles artist?

Tech house is a singles-and-DJ-tools economy. Albums are rare because the charts do not reward them. Mau P is going the other way on purpose. "I want it to be like Radiohead, but for dance music," he told Billboard, framing the record as something you experience start to finish rather than a folder of club edits.

"I want it to be like Radiohead, but for dance music."

He is deliberately throttling output to get there. "I put a lot of pressure on myself and I want to have big moments," he said. "Not for the fame, but for the sake of having something very valuable." He has talked about roughly 10 to 12 tracks, none previously released. Meanwhile the momentum keeps building: his February single "neck" marked a return to Black Book Records after debuting in his Coachella Sahara Tent headline set, helped along by a viral clip of Dua Lipa dancing to it while Peggy Gou played it.

Why is the label the real headline?

Because ownership is the story of this era. When the producer at the top of the genre starts his own imprint, he keeps masters, controls A&R and decides who else gets a platform. That is margin and power that used to flow to someone else. Baddest Behaviour is less a vanity stamp than a signal of where leverage in tech house is moving: toward the artists big enough to stop asking permission.